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Our Story
— Founding
How The Illuminating Co. came to be.
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Why Entheogens
— Science
The evidence and intention behind entheogenic healing.
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Illuminating Heroes
Fully funded healing retreats for veterans and first responders.
Illuminating Souls
Membership-based retreats open to civilians seeking transformation.
Upcoming Retreats
Browse our upcoming retreat and event schedule.
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Rite of Remembrance · Jul 6–10
Rite of Rebirth · Aug 2–6
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FAQ
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Our founding principles and the values that guide our practice.
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Why Entheogens
Our story, team, and the science behind our work.
Programs & Retreats
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Illuminating Heroes
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Illuminating Souls
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Upcoming Retreats
Healing retreats for veterans, first responders, and civilians.
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Answers to common questions about our programs and process.
Blog
Stories, insights, and updates from The Illuminating Co.
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Upcoming retreat
Rite of Remembrance · Jul 6–10
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Insights & News
All insights
What Happens Before, During, and After a Retreat
People ask us all the time: what is this actually going to be like? Here's an honest, detailed answer about the three phases of our retreat process.
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June 14, 2026
A Note on Healing in America
Justin LaPree was a Marine and a firefighter. He also nearly died because of what that service cost him. This is why he built The Illuminating Co., and why the moment we're in matters.
June 14, 2026
Set and Setting: Why the Container Is Everything
Two words come up again and again in the research on entheogenic medicine: set and setting. Here's why they matter more than you might think.
June 14, 2026
Why Conventional Medicine Isn't Enough
The system has helped some people. It hasn't helped enough of them. An honest look at what's missing from conventional mental health care, and what we offer instead.
June 14, 2026
The Numbers Behind the Crisis
19 million veterans. 3 million retired first responders. A suicide every 33 minutes. The data behind why The Illuminating Co. exists.
June 14, 2026
What Is an Entheogen?
The word comes from Greek — and it's been used for thousands of years to describe sacred medicines that expand consciousness. Here's what it actually means, and why we use it.
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